“It is liberating to work with someone who understands how to take important findings from the Ehrenberg-Bass Institute into practice, with concrete suggestions for models and tools for best practice.”
CMO, FMCG Client
Projects that accelerates growth
The most effective way to grow your brand is to close the gap between practice and proven marketing best practice. We work side-by-side with you until the gap is closed. And the know-how sits in your team.
“Conventional marketing wisdom has been misleading marketers for decades. Marketers using such antiquated assumptions will very likely see their marketing activities fail”
- Prof. Byron Sharp
1. Clear direction
With projects that make the team understand who the brand is, the opportunities to grow, and what success looks like.
Brand identity - That is aligned with customer needs, and increases the brand's distinctiveness.
Goals & KPIs - best practice framework
Marketing best practice analysis - What is the gap?
NSB Tracking - Brand tracker with metrics that matter for growth. Nothing else.
2. Make it easier to buy your brand
With projects that remove barriers, and identify more opportunities to buy what you sell.
Physical availability - Brand architecture, Distinctiveness and Visibility at Point of Purchase.
3. Make more people choose your brand
With projects that increase the number of people who think of your brand, more often, in buying situations.
Mental availability - Reach, Positioning, Growth opportunities
Brand strategy and tactics - Advertising and Design that grows your brand.
Client side planner - Development of communication.
Trusted advisor sparring.
4. Build a successful team
With projects that increase competencies, capabilities, common language and understanding of best practice - enabling evidence-based decisions that accelerates growth.
Masterclass brand building - What is proven best practice? Explained in a way normal people understand.
Mini-Masterclass brand building
Trusted best practice assistant - Monthly sparring for your team.
5. Ad, Design and Media Agency selection
We help you get the agency that can help you grow your brand.
Happy clients
Read what our clients have to say about our work
1. Clear direction
Brand identity - Measuring, analysis, facilitating strategy discussions and recommendations:
Vision, Mission/Purpose and Values
Distinctive Brand Assets. What is Distinctive Brand Assets - product/design
Goals & KPIs best practice
Setting up metrics that matter, brief for producing dashboard with the KPI framework and training on what the metrics mean.
Marketing best practice analysis
Identifying the gap between practice and proven best practice at your company. A systematic review of your brands ability to increase penetration.
Analysis report with recommendations.
NSB Tracking
Business, communication and tactical metrics
Distinctive brand assets metrics - Read more
Advertising testing for optimal branded attention
Reports that explain what is happening, and how to improve growth.
2. Make it easier to buy your brand
Physical Availability
Brand architecture optimization. Analysis, facilitating strategy discussions and recommendations.
Distinctiveness and visibility at Point of Purchase. Analysis, facilitating strategy discussions and recommendations. Read more
3. Make more people choose your brand
Mental Availability
Mapping category entry points
Measuring mental marketshare
Identifying your position
Recommendations for growing your brand
What is Mental Availability? Read more
Brand strategy and tactics. We help you write;
Communication strategy
Communication brief
Product design brief
Media plan brief
Client side planner
Development of communication. From insights, brief to launch of communication.
Trusted advisor sparring
Running advice within anything marketing and growth related topics.
4. Build a successful team
Masterclass brand building
What is proven best practice? Explained in a way normal people understand.
7 x 2 hrs sprints over a few months loaded with concrete cases and discussions that highly involve all participants.
Mini-Masterclass brand building
What is proven best practice? Explained in a way normal people understand.
2 x 3 hrs sprints within one week or one day.
Trusted best practice assistant
NSB available to you and/or your team for sparring on any of your growth related marketing challenges by Teams/Slack, phone, video and meetings.
Monthly subscription, you choose the number of hours available and to whom.
5. Ad, Design and Media Agency selection
We help you get the agency that can help you grow your brand. Agencies that understand evidence-based marketing best practice.
Pitch and vetting process
We have close contact with the world's leading researchers to continuously challenge and update what is best practice. It must be rigorously supported by science. That studies real brands in real markets vs growth.
Several recurring patterns are well established about how brands grow, how people buy, how advertising works, how attention, emotion and memory is connected and how people make choices.
If your organisation works from conventional assumptions that don't take the empirical patterns into account, your chances of growth are slim. Swimming against the stream is wasteful and exhausting.
Understanding how the market currents flow, and setting up structures to ride them, dramatically increases your odds of success. It's also a lot more fun for everyone involved.
NSB Marketing Best Practice is a consulting firm that helps brands grow by applying evidence-based marketing principles. We identify opportunities for growth. We provide strategic advice on how to best utilise opportunities. We audit and optimise marketing operations and build staff competencies.