NSB - Marketing Best Practice

From growth science to profitable growth

We help leaders and organisations turn evidence-based growth principles into clearer decisions, stronger execution and better follow-up.

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WHAT LEADERS SAY ABOUT WORKING WITH NSB

“It’s liberating to work with someone who understands how to take important findings from the Ehrenberg-Bass Institute into practice.”
CEO, FMCG

“Professional people who create insight that provides direction for further growth, instead of more questions.”
Commercial leader

“NSB helped us turn theory and research into practice, and made complex things simple and understandable.”
CMO, B2B

SELECTED COMPANIES WE HAVE WORKED WITH

Trusted by 75+ companies across categories and markets, B2C and B2B, from FMCG and retail to SaaS, finance and media.

CORE PROJECTS

How we typically help

A simple project architecture built around shared understanding, practical action and structured follow-up.

01
How Companies Grow

Build a shared understanding of the science behind growth.

Masterclass for management

Masterclass for organisations

02
Grow penetration in practice

Turn priorities into concrete action across the growth levers.

Plan to grow penetration

03
Keep growth on track

Review progress, refresh priorities and adjust actions over time.

Brand health tracking

Benchmark analysis

Distinctive brand assets tracking

Yearly review

A simple framework for profitable growth

GROWTH FRAMEWORK

Be well known. Be easy to find and buy. Be thought worth it.

This is the logic behind how we work with leaders and teams to prioritise, act and follow up over time.

See our core projects

*Be well-known, be easy to find and buy, be thought worth it’ was originally coined by Andrew Ehrenberg. The concepts of Mental Availability and Physical Availability were identified by Byron Sharp and colleagues at The Ehrenberg-Bass Institute.

NSB studies how companies operate in practice across the Nordics

FEATURED REPORT

Authors of the annual Nordic report, How Companies Grow. More than 50% of leaders are out of step with key findings from growth research - pointing to significant untapped growth potential.

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Read the report

What clients say about our work

“NSB is a key partner for me, and us, in our efforts to facilitate greater growth.”
CEO, National Trekking Association
“It is reassuring to work with someone who has cutting-edge expertise and passion for what works and does not work.”
CMO, Travel destination company
“It is liberating to work with someone who understands how to take important findings from the Ehrenberg-Bass Institute into practice, with concrete suggestions for models and tools for best practice.”
CMO, FMCG company
“Although we had quite a high level of self-confidence that our work was close to "best practice", the collaboration with NSB helped us to see specific areas for improvement that will make our marketing even more effective.”
Director Marketing & Innovation, FMCG company
“It hurts a little, but also liberatingly clear on how we should get more effect out of our market budgets in the future!”
CMO, Food chain
“We wanted to increase the competence and understanding of brand building in the management team internally. With the help of good examples and interesting discussions, NSB was able to convey the most important principles in an understandable way. In addition to increased competence, we were left with very specific measures we could implement immediately.”
Marketing Director, SaaS B2B company
“Hurtigruten brands encompass both global reach and local flavor, so the team at Marketing Best Practice was a natural fit for our recent brand work. The team was flexible and efficient in helping us prioritize our needs and moving these toward to action. Project completed, I’m confident this team will continue to make contributions as our brands evolve.”
Head of insights, Cruise operator
“The collaboration with NSB has been very valuable for us.With their experience and their research-based approach, they have helped us structure how we should work with marketing and brand building to create growth.
They have made complex things simple and understandable. This simplifies the daily work internally in our marketing team as well as the work and cooperation with external agencies.”
Marketing Director, Pizza Restaurants & FMCG
“NSB has helped us get long-awaited answers to important questions we have asked ourselves for a long time. They had a good methodological approach that created an insightful process for both sales and the market in the company.”
CMO, FMCG Drinks and Spread company
“NSB shows in a nice way how the theory is actually put into practice, and through this collaboration we have gained useful and valuable insight to further clarify and strengthen our brand.”
Marketing Director, FMCG Retail chain company
“There are a lot of takes about marketing, what works and what does not. Building a brand is more important than ever, therefore solid knowledge of branding is more important than ever. I can highly recommend Masterclass!”
Brand Director, Energy Company
“A lot of great takeaways! I will use this to build even stronger knowledge of our brands”.
Brand Director, Media and Classified Company
“Exceeded my expectations! Thank you!”
CMO, B2B subscription company